Tag: sales promotion
Salesmanship
Social Qualities of a Salesman Social qualities contribute to the personality of a salesman in no small measure. The important social qualities required of a successful salesman are: 1. …
Salesmanship
Salesmanship is not a child’s play. It is a competitive game. To play this competitive game successfully, a salesman should have a pleasing sales personality. How important fragrance and …
Marketing
The term ‘Promotion’ originates from Latin term, promovere meaning to move forward. In this sense, promotion is used to move forward a product in a channel of distribution. In …
Marketing
Merits of Sales Promotion The following are some of the merits / advantages of Sales Promotion. 1. It helps to create awareness among the buyers on the various goods …
Marketing
Advantages of Sales Promotion 1. When compared with advertising and personal selling, sales promotional activities are less expensive. 2. It enables both the dealers and the consumers to enjoy …
