Tag: Marketing
Insurance
Concepts of Personal selling in Insurance Among the various promotional strategies, personal selling occupies a place of outstanding significance. This is due to the fact that the insurance business …
Business
What is Demand Forecasting? A forecast is an estimate of a future situation. Forecasting demand denotes an estimation of the level of demand of the product at a future …
Marketing
Reducing Scheduling Problems Scheduling is a complex activity as there are too many variables. Systematic analysis of these variables followed by sincere efforts to restrict their effect is usually …
Marketing
Generally, a reference group exerts influence on an individual’s behaviour. This depends upon the nature of the individual and the product and on specific social factors. 3 most important …
Marketing
Every consumer prefers to evaluate his opinion based on the comparison of opinions of others. Moreover, consumers are influenced by people that they come in contact with or what …
Marketing
Methods of Forecasting Demand for New Products Forecasting the demand for a new product is entirely different from forecasting demand for an established product. In case of new products, …
Marketing
Merits of Sales Promotion The following are some of the merits / advantages of Sales Promotion. 1. It helps to create awareness among the buyers on the various goods …
Marketing
Methods of Sampling The various methods of sampling may be grouped under two categories, namely, Random sampling method and Non-random sampling method. They are briefly explained as follows. 1. …
Marketing
What is Sampling? Sampling is the process of learning about the population, i.e., all the units of the universe, on the basis of a sample drawn from it. It …
Marketing
Various stages involved in Marketing Research A marketing research has 7 important stages like Problem identification, Collection of data, Decision on Sample, Scrutinizing the Data, Classification and Tabulation, Analysis …
