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Consumer
Marketing

3 Important Factors affecting the Influence of Reference Groups

Generally, a reference group exerts influence on an individual’s behaviour. This depends upon the nature of the individual and the product and on specific social factors. 3 most important …
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Group
Marketing

Reference Groups in Consumer Behavior | Meaning & Definition | Types

Every consumer prefers to evaluate his opinion based on the comparison of opinions of others. Moreover, consumers are influenced by people that they come in contact with or what …
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Contract
Business Regulation

Discharge of Contract by Operation of Law, Breach & Lapse of Time

Discharge of Contract by Operation of Law The contract is discharged by the operation of law when a contract is discharged by the intervention of law. This can be …
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Contract
Business Regulation

Law relating to Minor’s Agreement | Why are Minors not competent to Contract?

A Person under the age of eighteen years is called a Minor. Since they have an immature mind, they are very often exploited. There are laws to protect the …
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Articles of Association
Business Regulation

Articles of Association | Contents | Alteration of AoA

Contents of the Articles of Association The Articles contain rules and regulations regarding: 1. Adoption of preliminary contracts. 2. Number and value of shares. 3. Allotment of shares. 4. …
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Communication
Management

Business Communication – Importance, Definition, Nature, Principles

Importance of Communication in Business In olden days, almost all business concerns were one man shows; The business operations were very few and confined to a limited area. The …
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Management
Management

Is Management a Profession?

Today, the challenge of management has become intense and critical. With the growth of industry and the emergence of large corporations and the consequent separation of control and ownership, …
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Management
Management

Arguments in favour of and Against Universality of Management

Universality of Management Often, we hear the statement that the activity of management is ‘Universal’. Universality proposes that the field of management is applicable to Government, business, university and …
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Management
Management

Is Management an Art or Science?

Very often a question is raised whether management is an art or a science. Before arriving at any conclusion, it is more appropriate to ascertain the attributes of an …
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Insurance
Insurance

Material Fact | Meaning | To be & Not to be disclosed | Examples

What is Material Fact? A material fact is a fact which will affect the judgement of a prudent insurer in considering whether to accept or to reject a risk …
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