Category: Marketing
Business
Industrial buildings are of four types. They are Single Storey Building, High Bay and Monitor type Building, Multi Storey Building, Special Type Buildings. Single Storey Building Single storey building …
Marketing
The term ‘Promotion’ originates from Latin term, promovere meaning to move forward. In this sense, promotion is used to move forward a product in a channel of distribution. In …
Marketing
Reducing Scheduling Problems Scheduling is a complex activity as there are too many variables. Systematic analysis of these variables followed by sincere efforts to restrict their effect is usually …
Marketing
Principles of a Good Store Location and Layout are briefly explained as follows. 1. Economy in cost of transportation Location of store building or storeroom layout has a wear …
Marketing
Generally, a reference group exerts influence on an individual’s behaviour. This depends upon the nature of the individual and the product and on specific social factors. 3 most important …
Marketing
Every consumer prefers to evaluate his opinion based on the comparison of opinions of others. Moreover, consumers are influenced by people that they come in contact with or what …
Marketing
Methods of Forecasting Demand for New Products Forecasting the demand for a new product is entirely different from forecasting demand for an established product. In case of new products, …
Marketing
Factors determining Product Design 1. Customer requirements Product design has to give due respect to the requirements of customers. So designers has to ensure that the product they design …
Marketing
Merits of Sales Promotion The following are some of the merits / advantages of Sales Promotion. 1. It helps to create awareness among the buyers on the various goods …
Marketing
Methods of Sampling The various methods of sampling may be grouped under two categories, namely, Random sampling method and Non-random sampling method. They are briefly explained as follows. 1. …
